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Theatr Ambassador Program: How to Apply

Learn what Theatr Ambassadors create, how compensation works, and how to apply.

Love social media, live events, or sharing your latest NYC discovery? The Theatr Ambassador Program is a paid opportunity to create short-form content and learn how organic social marketing works behind the scenes.

You’ll receive creative examples, guidance, and performance insights from the Theatr team, along with room to bring your own voice and ideas.


What will I create?

Ambassadors generally create about five short-form posts each week for platforms such as TikTok, Instagram, and YouTube Shorts. Content may include short videos and image carousels.

You can batch-film the content at home, and the expected commitment is around one to two hours per week.


What you’ll get from the program

Ass a Theatr Ambassador, you’ll have the opportunity to:

  • Earn money creating short-form social media content.

  • Learn organic social marketing using Theatr’s insights, performance data, and content playbooks.

  • Build practical experience for your résumé or portfolio.

  • Represent a growing live-events startup.

  • Be considered for more involved opportunities with Theatr in the future.


How does compensation work?

Ambassadors receive a monthly flat rate of $200–$525. The flat rate can increase as you reach performance benchmarks, and you may also earn up to $1,000 per month in performance-based bonuses.

Depending on your flat rate and performance, total monthly compensation can reach approximately $1,500. Actual compensation depends on the current program terms and applicable performance benchmarks.


Who should apply?

You may be a great fit if you:

  • Enjoy creating TikToks, Instagram Reels, YouTube Shorts, or image carousels.

  • Are interested in concerts, Broadway, comedy, live entertainment, ticketing, or NYC culture.

  • Feel comfortable speaking to the camera in a relaxed, natural way.

  • Like working from creative examples while adding your own perspective.

  • Can consistently create approximately five posts per week.

  • Want hands-on experience with content creation and organic social marketing.


How do I apply?

The application helps us learn more about you and see how you approach short-form content.

To apply:

  1. Share your name and email address.

  2. Add links to your social media profiles.

  3. Tell us about your current career goals.

  4. Create two sample videos and one image carousel using the briefs provided in the application.

  5. Upload your sample content to Google Drive.

  6. Give [email protected] permission to view the folder.

  7. Add the Google Drive link to your application and submit the form.

Applications are reviewed on a rolling basis.


Frequently asked questions

Do I need a large following?

No. There is no minimum follower requirement. We’ll ask you to share your social media profiles so we can get to know you and your content.

Do I need to post from my personal social media accounts?

No. Ambassador content is posted through new, dedicated accounts, so you won’t need to fill your personal accounts with promotional posts.

Do I have to publish my sample content?

No. You can save your sample videos without posting them publicly. TikTok watermarks are welcome.

Will Theatr use my sample content?

No. Your sample content will only be used to evaluate your application.

When will I hear back?

Applications are reviewed on a rolling basis. Keep an eye on the email address included in your application for updates.

Who can I contact with questions?

Email [email protected] with questions about the program or application process.

Ready to apply?

We’d love to see what you create. Complete the Ambassador Program application

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